Technology, Business and the Market
By:Dr John S Sheldrake
Published on 2014-06-28 by Gower Publishing, Ltd.
John Sheldrake’s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products. Using case studies, Technology, Business and the Market explores the impact of new materials, techniques and technologies, and looks at the links between innovation, entrepreneurship, business (including finance), design, manufacturing, branding and marketing. The author examines the ways in which scientific endeavour is conditioned and even distorted by contextual issues such as finance and fashion. This demonstration of the synthesis of technology, business and the market has relevance for students, practitioners and policy makers in established and emerging markets.
This Book was ranked at 32 by Google Books for keyword fontana history of technology.
Book ID of Technology, Business and the Market's Books is GUimAwAAQBAJ, Book which was written byDr John S Sheldrakehave ETAG "V8QzpGt4mOo"
Book which was published by Gower Publishing, Ltd. since 2014-06-28 have ISBNs, ISBN 13 Code is 9781472404282 and ISBN 10 Code is 1472404289
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